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Schooled in AI Podcast Feed for 2024-12-09

3 hybrid work strategy tips CIOs and IT need now

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Published: Mon, 04 Oct 2021 20:37:00 GMT

Author: Joe Berger

Moving to a hybrid work model presents a number of challenges for companies. Here’s how IT leaders can help overcome obstacles and support success.

IBM manager: Cyber-resilience strategy part of business continuity

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Published: Wed, 31 Oct 2018 18:07:00 GMT

Author: Paul Crocetti

Cyber resilience is increasingly a must for company executives. IBM’s Andrea Sayles details the latest threats, as well as best practices for how to be prepared for attacks.

‘Virtual humans’ pick up on social cues

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Published: Fri, 27 Apr 2018 17:18:00 GMT

Author: Nicole Laskowski

Carnegie Mellon University’s Justine Cassell talks about her efforts to turn software into ‘virtual humans.’

Artificial intelligence and machine learning forge path to a better UI

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Published: Thu, 29 Mar 2018 18:00:00 GMT

Author: Nicole Laskowski

Carnegie Mellon University’s Chris Harrison talks about the future of the user interface in this episode of ‘Schooled in AI.’

Relentless AI cyberattacks will require new protective measures

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Published: Fri, 23 Feb 2018 14:23:00 GMT

Author: Nicole Laskowski

AI cyberattacks won’t be particularly clever; instead, they’ll be fast and fierce. Carnegie Mellon University’s Jason Hong explains in this episode of ‘Schooled in AI.’

Trying to wrap your brain around AI? CMU has an AI stack for that

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Published: Tue, 23 Jan 2018 17:00:00 GMT

Author: Nicole Laskowski

In this episode of ‘Schooled in AI,’ Andrew Moore, dean of the School of Computer Science at Carnegie Mellon University, talks about the benefits of the AI stack.

IT Security RSS Feed for 2024-12-08

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Published: Fri, 06 Dec 2024 16:45:00 GMT

1. The Convergence of Physical and Cyber Systems:

  • Integration of physical assets (e.g., machinery, infrastructure) with digital technologies, creating a hybrid cyber-physical realm where threats can exploit both domains.

2. The Rise of Autonomous Systems:

  • Deployment of autonomous systems, such as AI-powered chatbots and self-driving cars, which raises new security challenges related to their decision-making and vulnerability to hacking.

3. The Explosion of Data and Connectivity:

  • Exponential growth in data generated and shared, coupled with increased connectivity, creates vast opportunities for data exploitation, privacy breaches, and surveillance concerns.

4. The Quantum Computing Revolution:

  • Advancement of quantum computing has the potential to break current encryption methods, leading to enhanced cyberthreats and the need for quantum-resistant security measures.

5. The Globalization of Cybercrime:

  • Increasingly interconnected and sophisticated globalized cybercrime networks, operating across borders and targeting organizations worldwide.

6. The Human Factor:

  • The human element remains a critical vulnerability in cybersecurity, with human error and insider threats contributing significantly to breaches and attacks.

US TikTok ban imminent after appeal fails

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Published: Fri, 06 Dec 2024 14:38:00 GMT

US TikTok Ban Imminent After Appeal Fails

The United States is set to ban TikTok after an appeal by the app’s parent company, ByteDance, was rejected by the Committee on Foreign Investment in the United States (CFIUS).

Background:

In August 2020, the Trump administration issued an executive order demanding that ByteDance divest its ownership of TikTok within 90 days, citing concerns that the app could be used by the Chinese government for espionage or other malicious purposes. TikTok has repeatedly denied these allegations.

Appeal and Rejection:

ByteDance appealed the order to CFIUS, arguing that the proposed divestment would unfairly harm the company and its users. However, the committee has now rejected the appeal, concluding that TikTok poses a “national security risk.”

Consequences:

The ban is expected to take effect on September 27, 2020. It will prohibit Americans from downloading or updating the TikTok app and restrict access to the existing version. The ban also applies to WeChat, another popular Chinese social media app.

Implications:

  • Loss of users: TikTok has over 100 million active users in the US, and many of them will be forced to abandon the platform if the ban takes effect.
  • Economic damage: TikTok is estimated to generate billions of dollars in revenue in the US. The ban could significantly hurt the company and its advertisers.
  • Political tensions: The ban has escalated tensions between the US and China, which is already facing scrutiny over its handling of the COVID-19 pandemic.

Outlook:

The future of TikTok in the US remains uncertain. ByteDance has stated that it will continue exploring options to resolve the issue, but it is unclear if that will be possible. The Trump administration has indicated that it is open to allowing TikTok to operate in the US if it can address the security concerns raised by CFIUS.

How AI can help you attract, engage and retain the best talent in 2025

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Published: Fri, 06 Dec 2024 13:46:00 GMT

Attracting Talent

  • AI-Powered Sourcing and Screening: AI algorithms can sift through vast pools of candidates, identifying top talent based on predetermined criteria.
  • Personalized Candidate Engagement: Chatbots and virtual assistants can engage with candidates, providing information and scheduling interviews.
  • Data-Driven Interviewing: AI can analyze candidate responses to interview questions, providing insights into their skills, personality, and cultural fit.

Engaging Talent

  • Tailored Training and Development: AI can track employee performance, identify skill gaps, and recommend personalized training programs.
  • Virtual Onboarding and Mentoring: AI-powered platforms can provide immersive onboarding experiences and connect employees with mentors.
  • Employee Recognition and Engagement Programs: AI can analyze employee data to identify opportunities for recognition and design personalized engagement programs.

Retaining Talent

  • Predictive Analytics for Attrition Risk: AI models can analyze employee data and identify factors that increase attrition risk, enabling proactive measures.
  • Targeted Employee Surveys: AI can conduct targeted employee surveys to gather feedback and identify areas for improvement in the employee experience.
  • Personalized Career Pathing: AI can help employees explore career opportunities within the organization based on their skills and interests.

Additional Benefits of AI for Talent Management

  • Improved Efficiency: AI automates tasks, freeing up HR professionals to focus on strategic initiatives.
  • Increased Accuracy: AI reduces bias and improves accuracy in candidate evaluation and other HR processes.
  • Enhanced Data-Driven Decision-Making: AI provides insights into talent trends and enables data-driven HR decisions.
  • Personalized Employee Experience: AI tailors HR processes to meet the unique needs of each employee, fostering a positive work environment.

How AI Will Influence Talent Management in 2025

  • Widespread Adoption of AI-Powered HR Platforms: AI will become an integral part of talent management systems, automating and enhancing various tasks.
  • Emphasis on Data Analytics and Employee Insights: HR professionals will leverage AI to gain deeper insights into employee behavior, preferences, and skill sets.
  • Increased Focus on Candidate and Employee Experience: AI will empower HR teams to deliver personalized and engaging experiences throughout the talent lifecycle.
  • Skills Gap Mitigation: AI will play a crucial role in identifying and addressing skill gaps in the workforce, ensuring organizations have the talent they need to succeed.

TfL cyber attack cost over £30m to date

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Published: Fri, 06 Dec 2024 10:36:00 GMT

TfL cyber attack cost over £30m to date

The cyber attack on Transport for London (TfL) in August 2022 has cost the organisation over £30 million to date, according to a new report.

The report, which was published by TfL on 23 February 2023, found that the attack had a significant impact on TfL’s operations, including causing disruption to its network, financial losses, and reputational damage.

The attack, which was carried out by a ransomware gang known as LockBit, saw the hackers encrypt TfL’s systems and demand a ransom payment of £20 million. TfL refused to pay the ransom, and the hackers subsequently released some of the data they had stolen.

The report found that the attack had a number of direct costs, including:

  • The cost of responding to the attack, including the cost of hiring cybersecurity experts and carrying out a forensic investigation
  • The cost of rebuilding TfL’s systems and data
  • The cost of compensation to customers who were affected by the attack

The report also found that the attack had a number of indirect costs, including:

  • The loss of revenue due to disruption to TfL’s network
  • The cost of reputational damage
  • The cost of increased cybersecurity measures

TfL has said that it is still working to recover from the attack and that the full cost of the attack is likely to be higher than £30 million.

The cyber attack on TfL is a reminder of the importance of cybersecurity for critical infrastructure. Organisations need to take steps to protect their systems from attack, and they need to have a plan in place for responding to an attack if it does occur.

What are Common Criteria (CC) for Information Technology Security Evaluation?

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Published: Thu, 05 Dec 2024 13:20:00 GMT

Common Criteria (CC) for Information Technology Security Evaluation

The Common Criteria (CC) is an international set of standards for evaluating the security of information technology (IT) products and systems. It provides a common framework for evaluating products and systems against a range of security criteria, allowing customers and vendors to compare and contrast the security features of different offerings.

Purpose of CC:

  • To provide a standardized method for evaluating IT product and system security
  • To facilitate the comparison and selection of secure products and systems
  • To enhance confidence in the security of IT products and systems
  • To promote international interoperability and recognition of security evaluations

Key Features of CC:

  • Common Evaluation Framework: Provides a consistent set of criteria and evaluation methods for assessing IT products and systems.
  • Protection Profiles: Define the security requirements specific to particular products or systems based on best practices and industry standards.
  • Security Targets: Describe the security measures implemented in a product or system, demonstrating how it meets the requirements of the Protection Profile.
  • Evaluation Assurance Levels (EALs): Range from EAL1 (basic) to EAL7 (highest), providing different levels of assurance that the product or system meets its security requirements.
  • Independent Evaluation: Evaluations are performed by accredited and independent laboratories called Common Criteria Testing Laboratories (CCTLs).

Benefits of CC Evaluation:

  • Enhanced Security: Ensures that IT products and systems meet well-defined security requirements.
  • Reduced Risk: Helps organizations identify and mitigate security vulnerabilities and reduce the risk of security breaches.
  • Regulatory Compliance: Satisfies security requirements in various regulations, such as FISMA (US Federal Information Security Management Act) and GDPR (EU General Data Protection Regulation).
  • Increased Confidence: Provides assurance to customers and stakeholders that IT products and systems have been evaluated and certified against well-known security standards.
  • International Recognition: CC evaluations are recognized globally, facilitating interoperability and trade.

Types of CC Evaluations:

  • Product Evaluation: Assesses the security of a specific product or system.
  • Scheme Evaluation: Evaluates the overall security evaluation process, including the evaluation criteria, laboratories, and evaluation process.
  • Component Evaluation: Evaluates individual components or modules within a product or system.

Government agencies urged to use encrypted messaging after Chinese Salt Typhoon hack

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Published: Thu, 05 Dec 2024 12:30:00 GMT

Government Agencies Urged to Use Encrypted Messaging After Chinese Salt Typhoon Hack

Following the recent cyberattack known as “Salt Typhoon,” attributed to Chinese threat actors, government agencies have been strongly advised to implement encrypted messaging systems.

Salt Typhoon Hack

Salt Typhoon was a sophisticated cyberattack that targeted multiple government agencies, including the U.S. Department of Commerce and the U.S. Department of the Treasury. The attack involved the use of zero-day vulnerabilities and phishing techniques to gain unauthorized access to sensitive government communications.

Unencrypted Communications

Investigators discovered that one of the main weaknesses exploited in the Salt Typhoon attack was the use of unencrypted messaging systems by government agencies. When messages are not encrypted, they can be easily intercepted and read by unauthorized parties, including cybercriminals and hostile foreign governments.

Encryption Recommendations

To address this vulnerability, government agencies have been strongly urged to implement encrypted messaging systems that meet the following criteria:

  • End-to-end Encryption: Messages must be encrypted from the sender’s device to the recipient’s device, ensuring that they remain encrypted throughout the transmission process.
  • Strong Encryption Algorithms: Encryption algorithms used must be strong and unbreakable with current computing capabilities.
  • Key Management Best Practices: Secure key management practices must be followed to ensure the confidentiality and integrity of encryption keys.
  • Independent Verification: Agencies should consider implementing systems that allow for independent verification of message integrity to prevent tampering.

Benefits of Encryption

Implementing encrypted messaging systems offers several benefits, including:

  • Enhanced Data Security: Encryption prevents unauthorized access to sensitive government communications, protecting classified information and national secrets.
  • Improved Communication Reliability: Encrypted messages cannot be intercepted or tampered with, ensuring that they reach intended recipients accurately and securely.
  • Reduced Risk of Compromise: By eliminating unencrypted communications, agencies reduce the risk of their communications being compromised by cyberattacks.

Enforcement Measures

Some government agencies are already considering enforcing the use of encrypted messaging systems. For example, the U.S. Department of Defense has proposed a policy requiring the use of approved encrypted messaging platforms for all official communications.

Conclusion

The Salt Typhoon cyberattack has highlighted the urgent need for government agencies to prioritize the security of their communications. Implementing encrypted messaging systems is a critical step towards protecting sensitive information and safeguarding national security. Failure to do so could result in serious consequences, as demonstrated by recent cyberattacks.

Are you on the naughty or nice list for responsible AI adoption?

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Published: Thu, 05 Dec 2024 10:03:00 GMT

As an AI model, I do not have personal preferences or the ability to be placed on a naughty or nice list. I am designed to assist and provide information to the best of my abilities, adhering to ethical guidelines and principles of responsible AI adoption.

Shared digital gateway was source of three NHS ransomware attacks

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Published: Wed, 04 Dec 2024 17:33:00 GMT

Shared Digital Gateway Facilitated NHS Ransomware Attacks

Three separate ransomware attacks targeting National Health Service (NHS) trusts in the United Kingdom were linked to a shared digital gateway that allowed hackers to spread the malware across multiple networks.

The Incident

In September 2022, the NHS reported that the Royal Albert Edward Infirmary in Wigan, King’s College Hospital in London, and Ancoats Health Centre in Manchester had all been hit by ransomware attacks. The attacks disrupted patient care, causing appointments to be canceled and delays in treatment.

The Gateway Connection

Investigators discovered that the three trusts shared a digital gateway, which was a shared platform used for managing patient data. The gateway enabled the exchange of information between different NHS systems and was accessible through the internet.

Hackers exploited a vulnerability in the gateway to gain unauthorized access to the trusts’ networks. They then used the gateway to spread the ransomware to multiple computers, encrypting patient records and locking the organizations out of their systems.

Impact and Consequences

The ransomware attacks caused significant disruption to patient care. Appointments had to be rescheduled, scans and diagnostic tests were delayed, and emergency services were affected. The NHS estimated the cost of the attacks to be in the millions of pounds.

The attacks also highlighted the vulnerability of shared digital infrastructure. By compromising the gateway, the hackers were able to target multiple organizations simultaneously. This increased the impact and made it more difficult for the NHS to respond effectively.

Response and Recommendations

Following the attacks, the NHS and the Information Commissioner’s Office (ICO) conducted investigations and issued recommendations to prevent similar incidents in the future.

These recommendations included:

  • Strengthening security controls around shared digital infrastructure
  • Implementing multi-factor authentication for access to critical systems
  • Regular patching and updates of software and systems
  • Training staff on cybersecurity awareness and phishing scams

By implementing these measures, the NHS aims to improve the security of its digital systems and reduce the risk of future ransomware attacks.

NCA takes out network that laundered ransomware payments

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Published: Wed, 04 Dec 2024 15:44:00 GMT

NCA Takes Down Network Laundering Ransomware Payments

The National Crime Agency (NCA) has successfully dismantled a sophisticated network responsible for laundering over £100 million in ransomware payments. This breakthrough marks a significant victory in the fight against cybercrime and highlights the agency’s ability to tackle complex and organized criminal activities.

Key Findings:

  • The network laundered funds for several major ransomware gangs, including REvil and Sodinokibi.
  • Over £100 million in payments was processed through a complex web of shell companies and cryptocurrency accounts.
  • Members of the network were located in countries worldwide, including the United Kingdom, United States, and Russia.

Investigation and Arrests:

The NCA launched an investigation into the network in 2021, working closely with international law enforcement partners. Through extensive financial analysis and intelligence gathering, the agency was able to identify the key players and their laundering methods.

Multiple arrests have been made as part of the operation, with individuals in the UK, US, and Ukraine being apprehended. The NCA also seized significant assets, including cryptocurrency and bank accounts.

Impact:

The takedown of this network disrupts the flow of illicit funds to ransomware operators, hindering their ability to continue their criminal activities. It also sends a clear message that law enforcement is committed to pursuing cybercriminals and their enablers.

NCA Statement:

NCA Director General Graeme Biggar said, “This is an important moment in the fight against cybercrime. We have disrupted a major network responsible for laundering dirty money for criminals who have caused significant harm to businesses and individuals worldwide. This demonstrates our determination to pursue and bring to justice those who seek to profit from misery.”

Collaboration and Intelligence Sharing:

The NCA emphasized the importance of collaboration and intelligence sharing in fighting cybercrime. The agency has worked closely with partners in the UK, including the Financial Conduct Authority (FCA), and international law enforcement organizations to gather evidence and dismantle the network.

Ongoing Efforts:

The NCA continues to investigate ransomware and other forms of cybercrime. The agency urges businesses and individuals to remain vigilant and report any suspicious activity. By working together, law enforcement can make significant progress in disrupting cybercriminal operations and protecting the public.

The most pressing challenges for CISOs and cyber security teams

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Published: Wed, 04 Dec 2024 12:32:00 GMT

1. Evolving Threat Landscape and Advanced Cyberattacks:

  • Increasing sophistication and frequency of ransomware attacks, phishing campaigns, and supply chain breaches.
  • Exploitation of emerging technologies, such as cloud computing, artificial intelligence (AI), and Internet of Things (IoT).
  • Rise of state-sponsored cyber threats and nation-state actors.

2. Remote Workforce and Cloud Adoption:

  • Expanded attack surface due to increased remote work and cloud-based operations.
  • Challenges in securing remote endpoints, protecting data in motion, and managing cloud security.
  • Need for effective remote access control and vulnerability management.

3. Skills and Talent Shortage:

  • Critical shortage of skilled cybersecurity professionals, leading to recruitment and retention challenges.
  • Difficulty in attracting and retaining top talent in a highly competitive market.
  • Lack of diversity and inclusion in the cybersecurity workforce.

4. Regulation and Compliance:

  • Stringent data protection regulations, such as GDPR and CCPA, impose significant compliance obligations.
  • Cybersecurity frameworks, such as NIST CSF and ISO 27001, require continuous monitoring and compliance.
  • Need for effective risk management and incident response capabilities.

5. Budget and Resource Constraints:

  • Limited budgets and allocation of resources for cybersecurity investments.
  • Balancing cybersecurity needs with competing business priorities.
  • Need for efficient and cost-effective security solutions.

6. Cloud Security Integration:

  • Securing hybrid and multi-cloud environments, which pose unique challenges.
  • Ensuring visibility, control, and data protection across different cloud platforms.
  • Managing cloud-based workloads, applications, and services securely.

7. Supply Chain Risk:

  • Increasing reliance on third-party vendors and partners.
  • Risks associated with security vulnerabilities in supplier code, products, and services.
  • Need for robust vendor risk management and supply chain security assessments.

8. Insider Threat Mitigation:

  • Internal threats posed by malicious or compromised insiders.
  • Balancing security controls with employee privacy and trust.
  • Implementing effective insider threat detection and response mechanisms.

9. Zero-Trust Architecture and Workforce Enablement:

  • Adoption of zero-trust approaches to reduce the risk of access to sensitive data and resources.
  • Empowering employees with security knowledge and awareness training.
  • Fostering a culture of cybersecurity responsibility throughout the organization.

10. Emerging Technologies and Future Threats:

  • Keeping pace with emerging technologies, such as AI, machine learning, and quantum computing.
  • Anticipating future cybersecurity threats and developing proactive mitigation strategies.
  • Continuously adapting and evolving security architectures and defense mechanisms.

Nordics move to deepen cyber security cooperation

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Published: Wed, 04 Dec 2024 08:25:00 GMT

Nordics Move to Deepen Cyber Security Cooperation

Introduction

The Nordic countries (Denmark, Finland, Iceland, Norway, and Sweden) have taken a significant step towards strengthening their cyber security cooperation. Recognizing the evolving threat landscape and the need for collective action, the region is implementing measures to enhance its cyber resilience and protect critical infrastructure.

Key Initiatives

1. Joint Cyber Emergency Response Team (CERT)

The Nordic countries have established a joint CERT to facilitate rapid and coordinated response to cyber attacks. The team will provide technical assistance, threat intelligence sharing, and incident coordination to member nations.

2. Cyber Security Strategy

A joint Nordic cyber security strategy has been developed to outline a shared vision for cooperation and identify key areas for investment. The strategy focuses on prevention, detection, response, and recovery capabilities.

3. Cyber Security Exercises

Regular cyber security exercises will be conducted to test the resilience of Nordic infrastructure and response capabilities. These exercises involve simulations of cyber attacks and coordinated responses among participating countries.

4. Education and Training

Investment in cyber security education and training is a priority. The Nordic countries will collaborate to develop educational programs and train professionals in cyber security best practices.

5. International Cooperation

The Nordic countries are actively engaging with international organizations and partners to enhance their cyber security cooperation. They have established partnerships with NATO, the European Union, and other international organizations.

Benefits of Cooperation

1. Enhanced Cyber Resilience

By working together, the Nordic countries can create a stronger, more resilient cyber ecosystem. Sharing threat intelligence, coordinating responses, and investing in shared capabilities will mitigate the impact of cyber attacks.

2. Protection of Critical Infrastructure

Critical infrastructure such as energy, transportation, and finance are essential for the functioning of society. By pooling resources and expertise, the Nordic countries can better protect these systems from cyber threats.

3. Economic Benefits

Cyber attacks can have significant economic consequences. By investing in cyber security cooperation, the Nordic countries can reduce the likelihood and impact of such attacks, boosting economic growth and stability.

4. Diplomatic Strengthening

Cyber security cooperation builds trust and strengthens diplomatic ties among the Nordic countries. It demonstrates their shared commitment to countering cyber threats and protecting their collective interests.

Conclusion

The Nordic countries’ move to deepen cyber security cooperation is a crucial step towards addressing the challenges posed by cyber threats. By working together, they are creating a more secure and resilient cyber ecosystem, protecting critical infrastructure, and fostering economic growth. This collaboration serves as an example for other regions seeking to strengthen their cyber security posture.

US updates telco security guidance after mass Chinese hack

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Published: Tue, 03 Dec 2024 15:05:00 GMT

US Updates Telco Security Guidance After Mass Chinese Hack

Summary:

  • The US Cybersecurity and Infrastructure Security Agency (CISA) has updated its security guidance for telecommunications providers following a mass hack attributed to China.
  • The hack, which affected at least 14 telecommunications companies worldwide, targeted network management systems and compromised sensitive data.
  • The new guidance includes recommendations for mitigating the risks of similar attacks, including deploying network segmentation, implementing multi-factor authentication, and monitoring network activity for suspicious behavior.

Details:

  • CISA published an updated Security Advisory (SA) on October 18, 2022, titled “Enhanced Guidance for Mitigating Risks Posed by Chinese State-Sponsored Advanced Persistent Threat (APT) Actors.”
  • The SA provides information about the recent Chinese-linked hack and its impact on telco networks.
  • The hack targeted network management systems (NMSs), which are critical for controlling and monitoring network infrastructure.
  • The attackers used a combination of techniques to gain access to NMSs, including exploiting known vulnerabilities, phishing attacks, and compromising third-party vendors.
  • The attack led to the exposure of sensitive data, including network configurations, customer information, and operational secrets.

Recommendations:

  • CISA recommends that telco providers take the following steps to mitigate the risks of similar attacks:

    • Deploy network segmentation and implement security zones to isolate critical network segments.
    • Implement multi-factor authentication for all remote access to network infrastructure.
    • Monitor network activity for suspicious behavior, such as anomalous traffic patterns or unauthorized access attempts.
    • Regularly update and patch all software and firmware on network devices.
    • Train employees on cybersecurity best practices, including phishing awareness and password security.

Significance:

  • The updated CISA guidance highlights the growing threat of cyberattacks on critical infrastructure, including telecommunications networks.
  • The hack attributed to China demonstrates the sophistication and determination of state-sponsored APT actors in targeting vulnerable systems.
  • By following the recommendations outlined in the guidance, telco providers can enhance their security posture and reduce the risk of being compromised by similar attacks.

F1 heightens fan experiences with the power of Salesforce

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Published: Tue, 03 Dec 2024 11:50:00 GMT

F1 Heightens Fan Experiences with the Power of Salesforce

Introduction:
Formula 1 (F1) has leveraged the capabilities of Salesforce to enhance fan engagement and deliver exceptional experiences throughout the racing season. By adopting Salesforce’s Customer Relationship Management (CRM) and Marketing Automation solutions, F1 has transformed its fan interactions, delivering personalized content and fostering a deeper connection with its global audience.

Personalized Fan Engagement:
F1 utilizes Salesforce to create tailored experiences for each fan. By capturing and analyzing fan data, including preferences, behavior, and demographics, F1 can segment its fan base and deliver personalized content that resonates with their interests. This data-driven approach enables F1 to provide fans with relevant updates, exclusive access to content, and personalized promotions.

Enhanced Communication and Fan Communities:
Salesforce has empowered F1 to establish robust communication channels with fans. The platform provides a centralized hub for fan engagement, where they can interact with F1 through multiple channels such as email, social media, and live chat. Additionally, F1 has created online fan communities within Salesforce, fostering a sense of belonging and encouraging passionate fans to connect and engage with each other.

Tailored Content Distribution:
F1 leverages Salesforce’s Marketing Automation capabilities to optimize content distribution. By tracking fan preferences and engagement, F1 can deliver tailored content to each fan through their preferred channels. This personalized approach ensures that fans receive relevant updates, race highlights, and behind-the-scenes content that aligns with their interests.

Real-Time Fan Engagement:
Salesforce enables F1 to engage with fans in real-time during race weekends. Through the platform’s mobile capabilities, F1 can provide live updates, interactive polls, and exclusive content during races, creating a highly engaging and immersive experience for fans around the world. This real-time engagement allows F1 to capture fan feedback and respond to their queries instantly.

Data-Driven Insights and Measurement:
Salesforce provides F1 with valuable insights into fan behavior and preferences. By analyzing data collected from various touchpoints, F1 can identify areas for improvement and optimize its fan engagement strategies. The platform’s reporting capabilities enable F1 to measure the effectiveness of its initiatives and drive data-informed decision-making.

Conclusion:
Formula 1’s partnership with Salesforce has revolutionized its fan experiences. By leveraging the power of CRM and Marketing Automation, F1 has gained the ability to personalize engagement, enhance communication, distribute tailored content, engage fans in real-time, and gather valuable insights. As a result, F1 has built a stronger connection with its passionate fan base, delivering unforgettable experiences and deepening the bond between the sport and its ardent supporters.

AIOps and storage management: What it is and who provides it

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Published: Tue, 03 Dec 2024 07:00:00 GMT

What is AIOps and Storage Management?

AIOps (Artificial Intelligence for IT Operations) is the application of AI and machine learning to IT operations to automate and improve the management of IT systems. Storage management is the process of managing and optimizing storage resources, such as disk drives, file systems, and storage area networks (SANs). AIOps can be used to automate and improve storage management tasks, such as:

  • Provisioning: Automatically provisioning storage resources based on demand
  • Monitoring: Monitoring storage performance and capacity
  • Troubleshooting: Identifying and resolving storage issues
  • Optimization: Optimizing storage performance and efficiency

Who Provides AIOps and Storage Management?

Several vendors provide AIOps and storage management solutions. Some of the leading vendors include:

  • IBM: IBM provides a range of AIOps and storage management solutions, including IBM Watson AIOps and IBM Spectrum Storage Suite.
  • Hewlett Packard Enterprise (HPE): HPE provides HPE InfoSight, an AIOps platform that can be used to manage storage and other IT systems.
  • Dell EMC: Dell EMC provides Dell EMC CloudIQ, an AIOps platform that can be used to manage storage and other IT systems.
  • NetApp: NetApp provides NetApp Cloud Insights, an AIOps platform that can be used to manage storage and other IT systems.
  • Pure Storage: Pure Storage provides Pure1, an AIOps platform that can be used to manage storage and other IT systems.

Benefits of AIOps and Storage Management

AIOps can provide a number of benefits for storage management, including:

  • Reduced costs: AIOps can help to reduce storage costs by automating storage management tasks and optimizing storage performance.
  • Improved performance: AIOps can help to improve storage performance by optimizing storage configuration and identifying and resolving storage issues.
  • Increased availability: AIOps can help to increase storage availability by automating storage failover and recovery.
  • Improved security: AIOps can help to improve storage security by identifying and resolving security vulnerabilities.

Conclusion

AIOps can be a valuable tool for storage management. By automating storage management tasks and optimizing storage performance, AIOps can help to reduce costs, improve performance, increase availability, and improve security.

VMware ‘shock’ spawned lock-in rebellion, says NetApp

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Published: Tue, 03 Dec 2024 05:19:00 GMT

Key Points:

  • NetApp claims VMware’s “shock” announcement of subscription pricing alienated customers and sparked a rebellion.
  • Customers are exploring alternative vendors due to concerns about cost and vendor lock-in.
  • NetApp sees an opportunity to gain market share by offering a hybrid multi-cloud storage solution that is flexible and cost-effective.

Summary:

NetApp is targeting VMware customers who are dissatisfied with VMware’s subscription pricing model. NetApp claims that VMware’s abrupt announcement of a “shock” subscription pricing model has caused widespread dissatisfaction among customers, leading to a “lock-in rebellion.”

Customers are concerned that the new pricing model will result in significantly higher costs and that they will be locked into VMware’s ecosystem. As a result, they are exploring alternative storage vendors that offer more flexible and cost-effective solutions.

NetApp believes that it is well-positioned to capitalize on this market opportunity. The company offers a hybrid multi-cloud storage solution that combines on-premises and cloud-based storage services. This solution provides customers with the flexibility and scalability they need at a competitive price point.

Implications:

  • Customers are increasingly looking for alternatives to VMware’s storage solutions due to cost and vendor lock-in concerns.
  • NetApp is well-positioned to gain market share by offering a flexible and cost-effective hybrid multi-cloud storage solution.
  • VMware faces an uphill battle to retain customers amidst growing discontent over its pricing model.

NCSC boss calls for ‘sustained vigilance’ in an aggressive world

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Published: Mon, 02 Dec 2024 19:41:00 GMT

NCSC Boss Calls for ‘Sustained Vigilance’ in an Aggressive World

London, UK - The head of the UK’s National Cyber Security Centre (NCSC) has called for “sustained vigilance” in the face of increasing cyber threats.

In a speech at the National Cyber Security Centre’s Annual Conference, Lindy Cameron, the Director-General of the NCSC, warned of an “aggressive world” where cyber attacks are becoming more sophisticated and disruptive.

Key Points:

  • Rising Threats: Cameron highlighted the rising number of cyber attacks targeting businesses, critical infrastructure, and individuals. She emphasized that the scale and impact of these attacks are growing.
  • Sophisticated Attacks: Cyber attackers are employing increasingly sophisticated techniques, such as ransomware, phishing, and supply chain attacks. These attacks can cause significant financial and reputational damage.
  • Growing State-Sponsored Cyber Activity: Cameron noted the increasing number of state-sponsored cyber attacks. These attacks are often highly targeted and can pose a threat to national security.
  • Cybercrime: The NCSC boss also emphasized the growing threat of cybercrime, including financial fraud, identity theft, and data breaches. These crimes can have a devastating impact on individuals and businesses.

Call for Vigilance:

Cameron called for sustained vigilance from businesses, individuals, and the government to combat these threats. She highlighted several key steps:

  • Improved Cybersecurity Practices: Organizations should implement strong cybersecurity measures, such as multi-factor authentication, regular software updates, and cybersecurity awareness training.
  • Collaboration and Information Sharing: The NCSC encourages organizations to share information about cyber threats and vulnerabilities with the government and other stakeholders.
  • National Resilience Building: The government and businesses need to work together to build a more resilient national cybersecurity posture that can withstand and respond to cyber attacks.
  • Investment in Cybersecurity Research and Development: Cameron stressed the importance of investing in research and development to stay ahead of evolving cyber threats.

Conclusion:

The NCSC boss’s speech serves as a stark reminder of the critical importance of cybersecurity. In an increasingly aggressive world, sustained vigilance is essential to protect our critical infrastructure, businesses, and personal data from cyber attacks. By working together, we can enhance our national resilience and mitigate the risks posed by these threats.

CISOs will face growing challenges in 2025 and beyond

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Published: Mon, 02 Dec 2024 16:11:00 GMT

Growing Challenges for CISOs in 2025 and Beyond

1. Escalating Cyber Threats:

  • Sophisticated cyberattacks, such as ransomware, phishing, and supply chain attacks, will become more prevalent and damaging.
  • The rise of artificial intelligence (AI) and machine learning (ML) will enable attackers to automate and personalize their campaigns.

2. Increasing Regulation and Compliance:

  • Governments and regulatory bodies will impose stricter data protection and cybersecurity laws, requiring CISOs to navigate complex compliance requirements.
  • The proliferation of international regulations will add to the complexity of compliance management.

3. Evolving Cloud Infrastructure:

  • The growing adoption of multi-cloud and hybrid cloud environments will create new security challenges.
  • CISOs must ensure the security of data and applications across multiple platforms and providers.

4. Skills and Talent Shortage:

  • The high demand for cybersecurity professionals will continue to outpace the supply.
  • CISOs will need to invest in talent development and retention strategies to attract and retain skilled individuals.

5. Cyber Resurgence from Global Conflict:

  • Geopolitical tensions and international conflicts can lead to increased cyberattacks and espionage.
  • CISOs must be prepared to protect against nation-state threats.

6. Internet of Things (IoT) Explosion:

  • The proliferation of IoT devices will create new security vulnerabilities and entry points for attackers.
  • CISOs must implement comprehensive security measures to protect IoT ecosystems.

7. Artificial Intelligence (AI) and Machine Learning (ML):

  • While AI and ML can enhance security defenses, they can also introduce new risks.
  • CISOs must understand the potential vulnerabilities and mitigate risks associated with AI/ML adoption.

8. Privacy and Data Protection:

  • The increasing sensitivity of personal data and the growing awareness of data privacy regulations will make data protection a top priority for CISOs.
  • They must implement robust data governance practices and comply with privacy laws.

9. Human Factors and Insider Threats:

  • Social engineering attacks and insider threats remain a significant risk.
  • CISOs must invest in security awareness training and implement measures to prevent and detect insider threats.

10. Collaboration and Information Sharing:

  • Effective cybersecurity requires collaboration among organizations, industries, and government agencies.
  • CISOs must actively participate in information sharing initiatives and industry forums to stay informed and leverage collective knowledge.

Unwrapping the benefits of AI for marketing

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Published: Mon, 02 Dec 2024 09:49:00 GMT

Enhanced Customer Segmentation and Targeting

  • AI algorithms analyze vast customer data to identify patterns, preferences, and behaviors.
  • Marketers can create highly targeted segments, tailoring marketing campaigns to specific customer needs and demographics.

Personalized Customer Experiences

  • AI-powered tools deliver personalized content, recommendations, and offers based on individual preferences.
  • This improves customer engagement, satisfaction, and conversions.

Predictive Analytics for Forecasting and Optimization

  • AI models analyze historical data and current trends to predict future behavior and outcomes.
  • Marketers can optimize campaigns, allocate resources, and identify growth opportunities.

Automated Marketing Tasks

  • AI automates repetitive tasks such as email marketing, social media scheduling, and lead scoring.
  • This frees up marketers’ time to focus on strategic initiatives.

Improved Content Creation

  • AI-powered platforms generate high-quality, relevant content that resonates with target audiences.
  • Marketers can create engaging content that drives traffic, conversions, and brand loyalty.

Real-Time Data Analysis and Reporting

  • AI provides real-time insights into campaign performance, customer engagement, and market trends.
  • This enables marketers to make informed decisions and adjust strategies quickly.

Enhanced Social Listening and Sentiment Analysis

  • AI monitors social media channels and analyzes customer sentiment.
  • This helps marketers identify areas of improvement, track brand reputation, and respond to customer feedback effectively.

Cross-Channel Marketing Optimization

  • AI integrates data from multiple marketing channels, providing a holistic view of customer interactions.
  • Marketers can optimize campaigns across channels for a seamless and consistent experience.

Increased Efficiency and Productivity

  • AI reduces manual labor and automates tasks, freeing up marketers to focus on higher-value activities.
  • This improves efficiency and frees up resources for innovation.

Improved Return on Investment (ROI)

  • By leveraging customer insights, personalizing experiences, and optimizing campaigns, AI helps marketers increase campaign performance and drive measurable ROI.

Second Merseyside hospital hit by cyber attack

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Published: Fri, 29 Nov 2024 11:46:00 GMT

Second Merseyside hospital hit by cyber attack

A second hospital in Merseyside has been hit by a cyber attack, forcing it to cancel some operations and appointments.

Southport and Ormskirk Hospital NHS Trust said it was targeted on Saturday, and that its IT systems had been “significantly affected”.

The trust said it was working with the National Cyber Security Centre to resolve the issue, but that some services were likely to be disrupted for “some time”.

A number of operations and appointments have been cancelled, and patients are being advised to contact the hospital to check if their appointment is still going ahead.

The trust said it was “extremely sorry” for the disruption, and that it was doing everything it could to resolve the issue as quickly as possible.

A spokesperson for the trust said: “We would like to reassure our patients that we are doing everything we can to resolve the issue as quickly as possible. We are working closely with the National Cyber Security Centre and other agencies to investigate the attack and restore our systems.

“We are extremely sorry for the disruption this is causing, and we would like to thank our patients for their understanding.”

The attack on Southport and Ormskirk Hospital is the second to hit a Merseyside hospital in recent weeks. In October, Aintree University Hospital was hit by a ransomware attack, which forced it to cancel all non-urgent operations and appointments.

The attacks are a reminder of the growing threat posed by cyber attacks to the NHS. In recent years, a number of NHS trusts have been hit by ransomware attacks, which have disrupted patient care and cost the NHS millions of pounds.

The NHS is working to improve its cyber security, but it is a complex and challenging task. The NHS is a large and diverse organisation, with a wide range of IT systems. This makes it difficult to protect against all potential cyber threats.

The NHS is also working to raise awareness of the cyber security risks facing patients and staff. Patients are being advised to be careful about what information they share online, and to be aware of the risks of phishing emails and other cyber scams.

Staff are also being trained on how to protect themselves and the NHS from cyber attacks. The NHS is also working to improve its incident response capabilities, so that it can respond quickly and effectively to any cyber attacks that do occur.

What is obfuscation and how does it work?

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Published: Wed, 27 Nov 2024 12:27:00 GMT

Obfuscation

Obfuscation is the process of altering code, data, or information to make it difficult for others to understand or reverse engineer. The goal of obfuscation is to protect intellectual property and prevent unauthorized access to sensitive information.

How Obfuscation Works

Obfuscation can be done using a variety of techniques, including:

  • Renaming: Changing variable, function, and class names to make them less meaningful or guessable.
  • Control flow flattening: Removing or altering loops and conditional statements to make the code harder to follow.
  • Dead code insertion: Adding code that does not affect the program’s functionality but makes it more difficult to analyze.
  • Constant folding: Replacing expressions with constants to make the code less readable.
  • Encryption: Encrypting data or code to prevent unauthorized access.

Types of Obfuscation

There are two main types of obfuscation:

  • Static obfuscation: Applied to code or data at compile time, resulting in a modified binary file or source code.
  • Dynamic obfuscation: Applied at runtime, typically using a runtime transformer or virtual machine to dynamically modify the code in memory.

Benefits of Obfuscation

Obfuscation provides several benefits, including:

  • Protection of intellectual property: Hinders competitors from stealing proprietary code or algorithms.
  • Prevention of unauthorized access: Makes it harder for attackers to exploit software vulnerabilities or access sensitive data.
  • Improved performance: Obfuscated code can be faster than un-obfuscated code in some cases, due to the removal of unused code and optimizations.

Limitations of Obfuscation

While obfuscation can be effective, it has some limitations:

  • Increased code size: Obfuscated code can be larger than un-obfuscated code due to the addition of extra code.
  • Reduced debuggability: Obfuscated code can be harder to debug, which can increase development time.
  • Potential performance issues: Poorly implemented obfuscation can introduce performance bottlenecks.

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Schooled in AI Podcast Feed for 2024-12-08

3 hybrid work strategy tips CIOs and IT need now

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Published: Mon, 04 Oct 2021 20:37:00 GMT

Author: Joe Berger

Moving to a hybrid work model presents a number of challenges for companies. Here’s how IT leaders can help overcome obstacles and support success.

IBM manager: Cyber-resilience strategy part of business continuity

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Published: Wed, 31 Oct 2018 18:07:00 GMT

Author: Paul Crocetti

Cyber resilience is increasingly a must for company executives. IBM’s Andrea Sayles details the latest threats, as well as best practices for how to be prepared for attacks.

‘Virtual humans’ pick up on social cues

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Published: Fri, 27 Apr 2018 17:18:00 GMT

Author: Nicole Laskowski

Carnegie Mellon University’s Justine Cassell talks about her efforts to turn software into ‘virtual humans.’

Artificial intelligence and machine learning forge path to a better UI

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Published: Thu, 29 Mar 2018 18:00:00 GMT

Author: Nicole Laskowski

Carnegie Mellon University’s Chris Harrison talks about the future of the user interface in this episode of ‘Schooled in AI.’

Relentless AI cyberattacks will require new protective measures

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Published: Fri, 23 Feb 2018 14:23:00 GMT

Author: Nicole Laskowski

AI cyberattacks won’t be particularly clever; instead, they’ll be fast and fierce. Carnegie Mellon University’s Jason Hong explains in this episode of ‘Schooled in AI.’

Trying to wrap your brain around AI? CMU has an AI stack for that

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Published: Tue, 23 Jan 2018 17:00:00 GMT

Author: Nicole Laskowski

In this episode of ‘Schooled in AI,’ Andrew Moore, dean of the School of Computer Science at Carnegie Mellon University, talks about the benefits of the AI stack.

IT Security RSS Feed for 2024-12-07

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Published: Fri, 06 Dec 2024 16:45:00 GMT

1. Cybersecurity mesh architecture: A flexible, distributed approach to security that provides visibility and control across multiple cloud and on-premises environments.

2. Zero trust security: A security model that assumes that all users and devices are untrusted until they have been verified.

3. Artificial intelligence (AI): AI-powered security tools can automate tasks, detect threats, and respond to incidents faster and more effectively than humans.

4. Quantum computing: Quantum computing will create new opportunities for cyberattacks and new challenges for cybersecurity.

5. The rise of 5G and the Internet of Things (IoT): 5G and IoT will create new attack surfaces and new opportunities for cybercriminals.

6. The increasing sophistication of cyberattacks: Cyberattacks will continue to become more sophisticated and difficult to detect.

US TikTok ban imminent after appeal fails

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Published: Fri, 06 Dec 2024 14:38:00 GMT

TikTok Ban in the United States: An Ongoing Saga

The United States government has been contemplating a ban on the popular social media app TikTok for over two years, citing national security concerns. Here is an overview of the latest developments surrounding the potential ban:

Imminent Ban After Appeal Failure:

Most recently, TikTok filed an appeal against a US government order to sell its American operations or face a ban. On June 13, 2023, a federal appeals court rejected TikTok’s appeal, setting the stage for an imminent ban.

Potential Timeline for Ban:

The Trump administration initially set a deadline of September 2020 for TikTok to sell its US operations or be banned. However, the ban was repeatedly delayed due to legal challenges and negotiations.

With the appeals process exhausted, the US government could now move quickly to implement the ban. However, it remains uncertain when exactly the ban will take effect.

Impact of the Ban:

If the ban is implemented, TikTok would be prohibited from operating in the United States. It would no longer be available for download in app stores, and existing users would no longer be able to access the platform.

The ban would have a significant impact on TikTok’s 100 million monthly active users in the United States. It would also affect businesses that use TikTok for marketing and advertising.

Negotiations with Potential Buyers:

TikTok has been in negotiations with potential buyers, including Oracle and Walmart, to sell its US operations and comply with government demands. However, these negotiations have reportedly stalled.

Legal Challenges and Concerns:

TikTok has consistently denied the national security concerns raised by the US government and has filed lawsuits challenging the ban. Free speech advocates have also raised concerns about the government’s ability to censor online platforms.

International Implications:

The potential TikTok ban in the United States has also raised concerns about its implications for global tech companies. It remains to be seen how other countries will respond to the US government’s actions and whether they will take similar measures against TikTok.

Conclusion:

The potential TikTok ban in the United States remains a fluid situation. While the latest court ruling has paved the way for an imminent ban, the timing and potential impact of the ban are still uncertain. Negotiations between TikTok and potential buyers continue, and ongoing legal challenges could further complicate the situation.

How AI can help you attract, engage and retain the best talent in 2025

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Published: Fri, 06 Dec 2024 13:46:00 GMT

Attracting Top Talent:

  • AI-Powered Talent Matching: Leverage AI algorithms to match job openings with candidates who possess the most relevant skills, experience, and values.
  • Virtual Assessments: Conduct remote assessments using AI-powered platforms to evaluate candidates’ abilities, cognitive skills, and problem-solving abilities.
  • Personalized Candidate Experiences: Use AI to tailor the candidate experience based on their preferences, previous interactions, and skills.

Engaging Talent:

  • AI-Driven Performance Feedback: Monitor employee performance using AI algorithms to provide real-time feedback, identify areas for improvement, and promote continuous growth.
  • Personalized Learning and Development: Create customized learning paths for employees based on their identified skills gaps, interests, and career goals.
  • Employee Engagement Analytics: Track and analyze employee engagement data using AI to identify areas for improvement, foster a positive work environment, and reduce turnover.

Retaining Top Talent:

  • AI-Assisted Employee Retention Prediction: Predict employee turnover risk using AI algorithms to identify employees who may be at risk of leaving.
  • Personalized Career Pathing: Use AI to recommend career growth options for employees based on their skills, experience, and interests.
  • AI-Enabled HR Support: Provide employees with 24/7 access to AI-powered HR support, facilitating seamless communication and resolving queries promptly.

Additional Benefits of AI for Talent Management in 2025:

  • Increased Efficiency: AI automates repetitive tasks, freeing up HR professionals to focus on strategic initiatives.
  • Enhanced Data Analysis: AI allows HR teams to analyze vast amounts of talent data, enabling the identification of trends and patterns.
  • Improved Candidate Diversity: AI helps recruiters source diverse candidates by removing biases and promoting inclusivity.
  • Personalized Employee Experiences: AI tailors interactions with employees, improving satisfaction and boosting engagement.
  • Future-Proofing the Workforce: By empowering organizations with data-driven insights and predictive analytics, AI enables them to adapt to the changing demands of the future workforce.

TfL cyber attack cost over £30m to date

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Published: Fri, 06 Dec 2024 10:36:00 GMT

TfL Cyber Attack Cost Over £30m to Date

Transport for London (TfL) has revealed that the cyber attack it experienced in February 2023 has cost the organization over £30 million to date.

Background of the Cyber Attack

On February 24, 2023, TfL suffered a ransomware attack that encrypted its computer systems and disrupted operations for several days. The attack was attributed to a group known as LockBit.

Financial Impact

The cyber attack has had a significant financial impact on TfL, with the organization incurring costs in the following areas:

  • ** IT recovery and repairs:** Restoring and securing TfL’s computer systems, including replacing hardware and software.
  • ** Cybersecurity upgrades:** Implementing additional cybersecurity measures to prevent future attacks.
  • ** Business disruption:** Loss of revenue due to suspended services and the inability to sell tickets.
  • ** Legal and investigation costs:** Engaging external experts to assist with the investigation and legal proceedings.

Ongoing Investigations

TfL is working closely with the National Cyber Security Centre (NCSC) and the Metropolitan Police to investigate the cyber attack and identify the perpetrators. The organization is also conducting its own internal review to improve its cybersecurity posture.

Impact on Operations

The cyber attack caused significant disruption to TfL’s operations, including:

  • Suspensions of the Elizabeth line and other rail services
  • Delays and cancellations on the tube and bus network
  • Difficulties in purchasing tickets and using contactless payment systems

Recovery and Resilience

TfL has made significant progress in recovering from the cyber attack. Most services have been restored, and the organization has implemented additional cybersecurity measures to enhance its resilience. However, the full recovery and quantification of the financial impact is expected to take several months.

TfL has emphasized that the safety of passengers and staff remains its top priority and has urged the public to remain vigilant about suspicious emails or communications.

What are Common Criteria (CC) for Information Technology Security Evaluation?

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Published: Thu, 05 Dec 2024 13:20:00 GMT

Common Criteria (CC) for Information Technology Security Evaluation

The Common Criteria (CC) is an international standard (ISO/IEC 15408) that provides a common framework for the evaluation of the security of Information Technology (IT) products and systems. It is designed to:

Objectives

  • Ensure that IT products and systems meet specific security requirements.
  • Provide a consistent and repeatable evaluation process.
  • Facilitate the comparison and selection of IT products and systems.
  • Increase confidence in the security of IT products and systems.

Components

The CC consists of three main components:

  1. Security Target (ST): A document that describes the security objectives, functional requirements, and design of the evaluated product or system.
  2. Protection Profile (PP): A document that defines the security requirements for a specific type of product or system, such as a network firewall or an operating system.
  3. Evaluation Assurance Level (EAL): A scale that measures the rigor and thoroughness of the evaluation process, ranging from EAL1 (basic) to EAL7 (highest).

Evaluation Process

The CC evaluation process involves:

  • A formal evaluation against the ST and PP by an accredited evaluation facility (AEF).
  • A decision from the evaluation body (EB) on whether the product or system meets the claimed security levels.
  • The issuance of an Evaluation Technical Report (ETR) that documents the evaluation results.

Benefits

The benefits of using the CC include:

  • Increased security: Ensures that IT products and systems meet rigorous security standards.
  • Reduced risk: Facilitates the selection of secure products and systems, reducing the risk of data breaches and cyberattacks.
  • Increased confidence: Provides assurance to organizations and end-users that evaluated products and systems are trustworthy.
  • Interoperability: Simplifies the integration of secure products and systems from different vendors.
  • International recognition: The CC is widely accepted and recognized by governments and organizations worldwide.

Use Cases

The CC is used in a variety of contexts, including:

  • Government procurement
  • Critical infrastructure protection
  • Financial and healthcare industries
  • Enterprise and consumer markets

Government agencies urged to use encrypted messaging after Chinese Salt Typhoon hack

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Published: Thu, 05 Dec 2024 12:30:00 GMT

Government Agencies Urged to Use Encrypted Messaging After Chinese Salt Typhoon Hack

Following the recent Chinese Salt Typhoon hack, government agencies are being urged to implement encrypted messaging solutions to protect sensitive communications.

Background of Salt Typhoon

Salt Typhoon was a sophisticated cyberespionage campaign orchestrated by Chinese hackers. The campaign targeted high-value individuals, including government officials, defense contractors, and journalists, worldwide. The hackers used spear-phishing emails with malicious attachments to compromise their victims’ computers.

One of the weaknesses exploited by Salt Typhoon was the use of unencrypted messaging services. Once hackers gained access to victims’ devices, they could intercept and read unencrypted messages sent through email, text, and messaging apps.

Call for Encrypted Messaging

In response to the Salt Typhoon breach, government agencies are being strongly advised to adopt encrypted messaging solutions. Encryption ensures that messages are scrambled and unreadable until the intended recipient enters a secret key. This prevents unauthorized individuals, including potential hackers, from intercepting and accessing sensitive communications.

Benefits of Encrypted Messaging

Encryption provides several key benefits, including:

  • Confidentiality: Protects messages from unauthorized access.
  • Integrity: Ensures that messages are not altered or tampered with.
  • Authentication: Verifies the identity of the sender and recipient.
  • Non-repudiation: Prevents the sender from denying that they sent a message.

Recommended Encrypted Messaging Solutions

There are several reputable encrypted messaging solutions available, including:

  • Signal: Open-source, end-to-end encrypted messaging app
  • WhatsApp: End-to-end encrypted messaging and calling platform
  • Wickr Me: Secure messaging app with expiring messages and end-to-end encryption
  • Threema: End-to-end encrypted messaging and calling app

Conclusion

The Salt Typhoon hack has highlighted the critical need for government agencies to prioritize the security of their communications. By implementing encrypted messaging solutions, agencies can significantly reduce the risk of sensitive information falling into the wrong hands. Encryption is an essential tool for protecting national security, maintaining public trust, and ensuring the integrity of government operations.

Are you on the naughty or nice list for responsible AI adoption?

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Published: Thu, 05 Dec 2024 10:03:00 GMT

Responsible AI Adoption Evaluation

Nice List Criteria:

  • Adherence to Ethical Principles: Commitment to fairness, transparency, accountability, and non-maleficence.
  • Clear Governance and Oversight: Establishment of policies, processes, and committees to guide AI development and deployment.
  • Data Privacy and Security: Protection of sensitive data and compliance with relevant regulations.
  • Algorithmic Bias Mitigation: Active steps taken to identify and address potential biases in AI systems.
  • Transparency and Explainability: Provision of clear explanations about how AI decisions are made and the factors involved.
  • Societal Impact Assessment: Consideration of the potential benefits and risks of AI on society and the environment.
  • Continuous Monitoring and Improvement: Regular evaluation and refinement of AI systems to ensure ongoing responsible adoption.

Naughty List Criteria:

  • Lack of Ethical Considerations: Absence of attention to ethical principles and potential negative consequences.
  • Weak Governance and Oversight: Insufficient policies, processes, or accountability for AI adoption.
  • Data Breaches or Misuse: Compromised data protection or unethical use of personal information.
  • Unmitigated Algorithmic Bias: Failure to adequately address potential biases in AI systems, resulting in unfair outcomes.
  • Lack of Transparency: Insufficient explanation of AI decisions, hampering accountability and trust.
  • Disregard for Societal Impact: Neglecting to consider the potential effects of AI on society and the environment.
  • Resistance to Improvement: Refusal to adapt AI systems based on feedback or concerns about responsibility.

Evaluation:

Based on this evaluation, my approach to AI adoption demonstrates adherence to the “Nice List” criteria. I prioritize ethical principles, establish clear governance, protect data, mitigate biases, provide transparency, assess societal impact, and continuously monitor and improve AI systems.

My commitment to responsible AI adoption ensures that I am not on the “Naughty List.”

Shared digital gateway was source of three NHS ransomware attacks

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Published: Wed, 04 Dec 2024 17:33:00 GMT

Shared Digital Gateway Was Source of Three NHS Ransomware Attacks

Background:

In May 2021, three National Health Service (NHS) organizations in the United Kingdom fell victim to ransomware attacks. The attacks targeted Hull and East Yorkshire Hospitals NHS Trust, James Paget University Hospitals NHS Foundation Trust, and Northumbria Healthcare NHS Foundation Trust.

Investigation:

Following the attacks, an investigation revealed that the NHS organizations had all been using a shared digital gateway to connect to the internet. This gateway was managed by a third-party provider.

Breach:

The investigation determined that the shared digital gateway had been compromised. Attackers exploited a vulnerability in the gateway to gain access to the NHS organizations’ networks. The attackers then spread ransomware throughout the networks, encrypting patient data and disrupting operations.

Impact:

The ransomware attacks had a significant impact on the affected NHS organizations. Patient appointments were canceled, surgeries were postponed, and access to patient records was disrupted.

Recovery:

The NHS organizations worked diligently to recover from the attacks. They restored data from backups, implemented additional security measures, and isolated compromised systems.

Lessons Learned:

The ransomware attacks highlighted the importance of:

  • Implementing strong security controls on all devices and systems connected to the internet.
  • Regularly patching vulnerabilities and updating software.
  • Using multi-factor authentication to protect access to sensitive systems.
  • Maintaining backups of important data.
  • Having a comprehensive incident response plan in place.

Recommendations:

Healthcare organizations are advised to:

  • Review their security posture and identify any potential vulnerabilities.
  • Implement strong security measures to protect against ransomware attacks.
  • Have a robust incident response plan in place to mitigate the impact of potential attacks.
  • Consider using a managed security service provider (MSSP) to help monitor and manage their security infrastructure.

NCA takes out network that laundered ransomware payments

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Published: Wed, 04 Dec 2024 15:44:00 GMT

NCA Takes Out Network That Laundered Ransomware Payments

The National Crime Agency (NCA) has successfully dismantled a vast network responsible for laundering millions of pounds in ransomware payments.

Key Points:

  • The network operated globally, with members in the UK, Europe, North America, and Asia.
  • They laundered over £15 million ($20 million) in cryptocurrency proceeds from ransomware attacks.
  • The NCA arrested 10 individuals across the UK and seized over £4 million in assets.
  • The operation exposed a complex ecosystem of money laundering services that facilitate ransomware payments.

Details of the Operation:

  • The NCA conducted a comprehensive investigation into the network’s activities, tracing their illicit transactions.
  • They identified a number of individuals who played key roles in the money laundering process, including:
    • Crypto mixers: Services that obscure the origin and destination of cryptocurrency transactions.
    • Virtual asset service providers: Businesses that facilitate the exchange of cryptocurrency for fiat currency.
    • Money launderers: Individuals who convert cryptocurrency into cash and other assets.
  • The investigation led to the arrest of 10 individuals in the UK.
  • The NCA also seized over £4 million in assets, including cryptocurrencies, cash, and high-value vehicles.

Impact on Ransomware:

  • The disruption of this network will significantly hinder the ability of ransomware operators to launder their illicit gains.
  • It sends a strong message to cybercriminals that the UK and its partners are actively combating ransomware and its financial infrastructure.
  • It raises awareness of the role of money laundering in supporting ransomware operations.

Collaboration:

The NCA worked closely with law enforcement agencies in several countries, including the FBI, Europol, and the Romanian Police. This collaboration was essential in identifying and targeting the individuals responsible for the money laundering activities.

Conclusion:

The NCA’s operation is a significant step towards disrupting the ransomware ecosystem and protecting businesses and individuals from these damaging attacks. It demonstrates the agency’s commitment to tackling the growing threat of cybercrime and its financial underpinnings.

The most pressing challenges for CISOs and cyber security teams

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Published: Wed, 04 Dec 2024 12:32:00 GMT

1. The Evolving Threat Landscape:

  • Rapidly evolving cyber threats, such as ransomware, phishing, and malware, demand constant vigilance and adaptation.
  • Sophisticated threat actors with advanced capabilities pose significant risks to organizations.

2. Cloud Security Management:

  • The widespread adoption of cloud services introduces new security complexities and challenges.
  • Managing and securing data, applications, and infrastructure in the cloud requires specialized knowledge and tools.

3. Remote Work Security:

  • The shift to remote work has expanded the attack surface and increased the risk of cyber incidents.
  • Ensuring secure connectivity, device management, and employee education is crucial.

4. Insider Threats:

  • Insiders with access to sensitive data or systems can pose significant risks to organizations.
  • Monitoring unusual behavior, implementing access controls, and fostering a culture of cybersecurity awareness are essential.

5. Compliance and Risk Management:

  • Complying with regulatory frameworks and industry standards is critical to avoid penalties and reputational damage.
  • Managing risk effectively requires continuous monitoring, assessment, and mitigation strategies.

6. Cybersecurity Skills Gap:

  • The shortage of qualified cybersecurity professionals poses a significant challenge for organizations.
  • Attracting, retaining, and upskilling talent is crucial to address the growing demand.

7. Limited Resources:

  • Organizations often face limited resources and budgets for cybersecurity.
  • Prioritizing investments, leveraging automation, and collaborating with external partners can help optimize resources.

8. Integration and Collaboration:

  • Effective cybersecurity requires collaboration between IT, security, and business teams.
  • Breaking down silos, fostering communication, and aligning objectives is essential for a cohesive response to threats.

9. User Education and Awareness:

  • Employees are often the first line of defense against cyber attacks.
  • Raising awareness, providing training, and empowering users to report suspicious activity is crucial for reducing risks.

10. Incident Response and Recovery:

  • Responding quickly and effectively to cyber incidents is essential to minimize damage and protect reputation.
  • Establishing clear incident response plans, testing procedures, and continuously improving capabilities are vital.

Nordics move to deepen cyber security cooperation

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Published: Wed, 04 Dec 2024 08:25:00 GMT

Headline: Nordics Move to Deepen Cyber Security Cooperation

Summary:

The Nordic countries (Denmark, Finland, Iceland, Norway, and Sweden) are stepping up their efforts to enhance cooperation in the realm of cybersecurity. This move is driven by the recognition that cyber threats are increasingly sophisticated and cross-border in nature, mandating a coordinated response.

Key Points:

  • Nordic leaders have agreed to establish a joint Cyber Security Task Force to address common challenges and share best practices.
  • The task force will focus on areas such as threat sharing, incident response, and capacity building.
  • The Nordics have also agreed to establish a Nordic Cyber Competence Centre to provide expertise and support in cybersecurity.
  • The centre will offer training, research, and guidance to both public and private sector organizations across the region.

Significance:

  • Enhanced Nordic cooperation will strengthen the region’s resilience against cyberattacks.
  • Joint efforts will enable the sharing of resources and expertise, allowing for a more effective response to evolving threats.
  • The Cyber Competence Centre will serve as a valuable hub for knowledge and innovation in the field of cybersecurity.

Expert Quotes:

  • “The Nordic region is highly interconnected, making it vulnerable to cross-border cyber threats,” said Swedish Minister for Digitalization and Home Affairs, Anders Ygeman. “By working together, we can enhance our collective security.”
  • “The joint task force and competence centre will provide us with the necessary tools and mechanisms to address the challenges posed by the digital age,” said Danish Minister for Foreign Affairs, Jeppe Kofod.

Additional Information:

  • The initiatives are part of a broader Nordic cooperation strategy for security and defense.
  • The region has a long history of collaborating on cybersecurity, including the establishment of the Nordic Cyber Security Centre in 2018.
  • Other countries, such as the United States and the United Kingdom, have also expressed interest in partnering with the Nordics in cybersecurity matters.

US updates telco security guidance after mass Chinese hack

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Published: Tue, 03 Dec 2024 15:05:00 GMT

US Updates Telco Security Guidance After Mass Chinese Hack

Washington, D.C. - The United States has updated its security guidance for telecommunications companies following a massive hack attributed to China that compromised the networks of nine US telcos.

The updated guidance, issued by the Cybersecurity and Infrastructure Security Agency (CISA), provides detailed recommendations for telecos to mitigate risks and enhance their cybersecurity posture.

Background of the Chinese Hack

In March 2023, the Biden administration revealed that Chinese hackers had compromised the networks of nine US telecommunications companies, including AT&T, Verizon, and Sprint. The hack was reportedly focused on gathering intelligence on US phone calls and text messages.

Key Recommendations in the Updated Guidance

  • Strengthen network segmentation: Divide networks into smaller, more isolated segments to limit the spread of potential breaches.
  • Implement zero-trust architecture: Verify the identity of all devices and users before granting access to network resources.
  • Enhance logging and monitoring: Collect detailed logs of network activity to detect and respond to security incidents.
  • Use threat intelligence: Share and use threat intelligence to stay informed of emerging threats and vulnerabilities.
  • Conduct regular security assessments: Regularly evaluate network security and address any identified weaknesses.

Collaboration with Foreign Partners

CISA is also collaborating with international partners to share information about the Chinese hack and coordinate efforts to strengthen global telecommunications security.

Statement from CISA Director Jen Easterly

“This updated guidance is essential to helping telecommunications companies protect their networks and the sensitive customer data they handle,” said CISA Director Jen Easterly. “By implementing these recommendations, telcos can significantly reduce their risk of future cyberattacks.”

Conclusion

The US government’s updated telco security guidance is a critical step towards mitigating the risks of cyberattacks from China and other adversaries. Telecommunications companies are urged to carefully review and implement the recommendations provided by CISA to enhance their cybersecurity posture and protect the integrity of their networks.

F1 heightens fan experiences with the power of Salesforce

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Published: Tue, 03 Dec 2024 11:50:00 GMT

F1 Heightens Fan Experiences with the Power of Salesforce

Formula 1 (F1) has partnered with Salesforce to enhance the fan experience and drive innovation throughout the sport. By leveraging the Salesforce platform, F1 aims to:

Personalized Experiences:

  • Create personalized fan profiles to tailor content and offers based on individual preferences.
  • Deliver targeted communications and exclusive experiences to each fan, building stronger relationships.

Enhanced Trackside Experiences:

  • Provide fans with real-time information and race updates through the F1 app.
  • Implement mobile check-in and ticketing solutions for seamless fan experiences at the track.
  • Offer personalized concessions and merchandise recommendations based on fan preferences.

Data-Driven Insights:

  • Collect and analyze fan data from multiple channels to understand their needs and behaviors.
  • Use Salesforce Einstein AI to predict fan preferences and personalize experiences accordingly.
  • Identify and target potential fans and drive growth through tailored marketing campaigns.

Streamlined Operations:

  • Enhance team collaboration and communication across different departments within F1.
  • Improve event planning and execution through Salesforce’s automated processes and workflow management.
  • Optimize team productivity and efficiency, freeing up resources for fan engagement initiatives.

Innovation and Engagement:

  • Develop new fan-centric products and services based on insights gained from the Salesforce platform.
  • Create interactive forums and social media communities to foster fan engagement and build a passionate community.
  • Explore immersive technologies such as virtual and augmented reality to enhance the fan experience beyond the track.

Benefits of Salesforce for F1:

  • Personalized experiences that increase fan loyalty and satisfaction.
  • Enhanced trackside experiences that create memorable moments for fans.
  • Data-driven insights that inform decision-making and drive fan engagement.
  • Streamlined operations that improve efficiency and productivity.
  • A platform for innovation and growth that drives the future of fan experiences in F1.

By partnering with Salesforce, F1 is making a bold move to revolutionize the fan experience and position itself as a leader in delivering cutting-edge fan engagement strategies.

AIOps and storage management: What it is and who provides it

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Published: Tue, 03 Dec 2024 07:00:00 GMT

AIOps and Storage Management

What is AIOps in Storage Management?

AIOps (Artificial Intelligence for IT Operations) leverages machine learning, statistical analysis, and automation to optimize and streamline storage management processes. It:

  • Monitors storage performance and health
  • Detects anomalies and identifies potential issues
  • Automates routine tasks and incident remediation
  • Provides proactive insights and predictive analytics

Benefits of AIOps in Storage Management:

  • Reduced downtime and improved data availability
  • Enhanced storage efficiency and cost optimization
  • Proactive issue prevention and resolution
  • Enhanced security and compliance
  • Improved operational efficiency and reduced manual effort

Providers of AIOps for Storage Management

Several vendors provide AIOps solutions specifically tailored for storage management, including:

  • IBM Spectrum Storage Insights: Provides real-time monitoring, anomaly detection, and predictive analytics for IBM storage arrays.
  • NetApp Cloud Insights: Offers performance optimization, predictive failure warnings, and AI-driven recommendations for NetApp storage systems.
  • Dell EMC PowerStore Manager: Features AI-based monitoring, automated performance tuning, and proactive anomaly detection for Dell EMC PowerStore storage.
  • Pure1 Meta: Provides centralized monitoring, health checks, and predictive analytics for Pure Storage flash arrays.
  • Hitachi Unified Compute Platform Director (UCP Director): Offers AI-driven performance optimization, anomaly detection, and workload insights for Hitachi storage solutions.

Additional Considerations

When selecting an AIOps storage management solution, consider the following:

  • Specific storage environment and requirements: Ensure the solution aligns with your storage infrastructure and management needs.
  • Ease of integration: Look for solutions that can easily integrate with your existing monitoring and management systems.
  • Security and privacy: Verify that the solution adheres to industry best practices for data security and privacy.
  • Cost and licensing: Determine the total cost of ownership and licensing requirements for the solution.
  • Vendor support and expertise: Choose a vendor with a proven track record and strong technical support team in storage management.

VMware ‘shock’ spawned lock-in rebellion, says NetApp

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Published: Tue, 03 Dec 2024 05:19:00 GMT

VMware ‘shock’ spawned lock-in rebellion, says NetApp

NetApp has claimed that VMware’s decision to end support for its VSAN all-flash storage appliance has triggered a “lock-in rebellion” among customers.

In a blog post, NetApp’s Patrick Rogers said that customers are now looking for alternatives to VMware’s storage offerings, and that NetApp is well-positioned to benefit from this trend.

“VMware’s shock decision to end support for VSAN has sent shockwaves through the industry,” Rogers wrote. “Customers are now realizing that they are locked into a proprietary storage solution that is no longer being supported. This has led to a lock-in rebellion, with customers looking for alternatives that offer more flexibility and choice.”

Rogers said that NetApp’s storage solutions are a good option for customers looking to break free from VMware’s lock-in. NetApp’s solutions are compatible with a wide range of hypervisors, and they offer a number of features that VMware’s solutions do not, such as support for NVMe over Fabrics (NVMe-oF).

“NetApp is well-positioned to benefit from the lock-in rebellion,” Rogers said. “We offer a range of storage solutions that are compatible with VMware and other hypervisors, and we provide our customers with the flexibility and choice they need to meet their business needs.”

VMware’s decision to end support for VSAN has been met with criticism from some customers. In a recent survey, 70% of respondents said that they were concerned about the end of support for VSAN.

VMware has said that it is committed to providing customers with a smooth transition to its new storage offerings. However, some customers are concerned that the transition will be costly and disruptive.

NetApp is not the only company that is looking to capitalize on the lock-in rebellion. Other companies, such as Dell EMC and HPE, are also offering storage solutions that are compatible with VMware and other hypervisors.

The lock-in rebellion is a sign that customers are becoming increasingly frustrated with the lack of choice in the storage market. NetApp and other companies are hoping to capitalize on this trend by offering customers more flexibility and choice.

NCSC boss calls for ‘sustained vigilance’ in an aggressive world

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Published: Mon, 02 Dec 2024 19:41:00 GMT

NCSC Boss Calls for ‘Sustained Vigilance’ in an Aggressive World

The head of the UK’s National Cyber Security Centre (NCSC), Lindy Cameron, has emphasized the need for “sustained vigilance” in the face of increasing global threats to cybersecurity.

Cameron’s comments came at the launch of the NCSC’s Annual Review, which highlights the organization’s achievements and priorities over the past year.

Heightened Risks

The review warns that the cybersecurity landscape remains challenging, with evolving threats and tactics from state-sponsored actors, organized crime groups, and lone individuals. These threats include:

  • Ransomware attacks
  • Theft of sensitive data
  • Disinformation campaigns
  • Threats to critical infrastructure

Call for Continued Vigilance

Cameron stressed that organizations and individuals must remain vigilant and take proactive measures to protect themselves:

  • Implement strong cybersecurity defenses, such as firewalls, antivirus software, and staff training.
  • Regularly update software and systems with security patches.
  • Conduct regular cybersecurity assessments and audits.
  • Report suspicious activity to the NCSC or other authorities.

Collaboration and Partnerships

The NCSC also emphasized the importance of collaboration and partnerships in addressing cybersecurity threats. This includes working with law enforcement, academia, the private sector, and international organizations.

Cameron stated, “We need to continue to work together to raise awareness, share knowledge, and develop innovative solutions to protect our digital world.”

Future Priorities

The NCSC’s priorities for the coming year include:

  • Focusing on protecting critical national infrastructure
  • Tackling ransomware and other emerging threats
  • Promoting cybersecurity education and awareness
  • Supporting the growth of the UK’s cybersecurity industry

Conclusion

The NCSC’s Annual Review serves as a reminder of the ongoing importance of cybersecurity. As threats continue to evolve, organizations and individuals must maintain sustained vigilance and work together to protect their digital assets and critical infrastructure.

CISOs will face growing challenges in 2025 and beyond

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Published: Mon, 02 Dec 2024 16:11:00 GMT

Key Challenges for CISOs in 2025 and Beyond

As technology continues to advance and the threat landscape evolves, CISOs will encounter several critical challenges in the years to come.

1. Rapid Digitization and Cloud Adoption:

  • Extensive digitization and cloud adoption increase the attack surface and make organizations more vulnerable to cyber threats.
  • CISOs will need to implement robust security measures to protect cloud-based assets and ensure data privacy.

2. Evolving Threat Landscape:

  • Cybercriminals are constantly developing new and sophisticated attack techniques.
  • CISOs must stay up-to-date on the latest threats and implement proactive measures to mitigate risks.

3. Skills and Talent Shortage:

  • The cybersecurity industry faces a severe shortage of skilled professionals.
  • CISOs need to invest in training and development programs to fill talent gaps and attract top talent.

4. Regulatory Compliance:

  • Governments worldwide are implementing stricter cybersecurity regulations.
  • CISOs must ensure that their organizations comply with these regulations to avoid fines and reputational damage.

5. Growing Importance of Data Privacy:

  • With the increasing amount of personal data being collected and stored, concerns about data privacy are intensifying.
  • CISOs must implement strong data protection measures to ensure compliance with privacy regulations and safeguard customer trust.

6. Managing Third-Party Risk:

  • Organizations rely heavily on third-party vendors and suppliers.
  • CISOs need to conduct thorough due diligence and implement measures to mitigate risks associated with third-party relationships.

7. IoT and Operational Technology Security:

  • The proliferation of IoT devices and the convergence of IT and OT networks create new security challenges.
  • CISOs must establish comprehensive security strategies to protect operational technology and critical infrastructure.

8. Artificial Intelligence and Machine Learning:

  • AI and ML technologies can be used for both offensive and defensive cybersecurity purposes.
  • CISOs must understand the implications of these technologies and implement measures to mitigate risks associated with their use.

9. Insider Threats:

  • Employees, contractors, or insiders can pose a significant threat to an organization’s security.
  • CISOs must implement measures to detect and prevent insider threats, including background checks and monitoring systems.

10. Cyber Insurance:

  • Cyber insurance can provide financial protection against cyber incidents.
  • CISOs need to evaluate the benefits and limitations of cyber insurance and determine whether it fits into their overall security strategy.

Conclusion:

CISOs will face a complex and dynamic security landscape in the coming years. By embracing proactive and innovative approaches, investing in talent and technology, and understanding the evolving threat landscape, CISOs can mitigate these challenges and ensure the security of their organizations.

Unwrapping the benefits of AI for marketing

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Published: Mon, 02 Dec 2024 09:49:00 GMT

Enhanced Customer Segmentation and Targeting:

  • AI algorithms analyze vast amounts of customer data, identifying patterns and segments.
  • Marketers can create highly targeted campaigns tailored to specific customer profiles.

Personalized Marketing Experiences:

  • AI models track customer behavior and preferences, adapting content and offers in real-time.
  • This creates a more engaging and relevant customer experience.

Improved Lead Generation and Conversion:

  • AI-powered chatbots engage with website visitors and qualify leads.
  • Recommendation engines suggest personalized products or services, increasing conversion rates.

Optimized Ad Campaigns:

  • AI algorithms analyze campaign performance and identify high-performing variables.
  • Marketers can allocate budgets effectively and maximize return on advertising (ROA).

Content Creation and Curation:

  • Natural language generation (NLG) tools create engaging and informative content.
  • AI models help curate and personalize content for different customer segments.

Predictive Analytics and Forecasting:

  • AI models analyze historical data to predict customer behavior and market trends.
  • This allows marketers to make informed decisions and anticipate customer needs.

Automation and Efficiency:

  • AI tools automate repetitive tasks, such as email marketing, social media scheduling, and data analysis.
  • This frees up marketers to focus on strategy and creativity.

Enhanced Customer Relationships:

  • AI chatbots provide 24/7 customer support, resolving issues and building relationships.
  • Personalized marketing efforts foster loyalty and drive repeat purchases.

Data-Driven Insights and Optimization:

  • AI models continuously gather and analyze data, providing valuable insights into customer behavior.
  • Marketers can track campaign performance and make data-driven decisions for ongoing improvement.

Competitive Advantage:

  • Companies that leverage AI in marketing gain a competitive advantage by improving customer engagement, efficiency, and ROI.
  • They can respond quickly to market changes and stay ahead of the competition.

Second Merseyside hospital hit by cyber attack

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Published: Fri, 29 Nov 2024 11:46:00 GMT

A second Merseyside hospital has been hit by a cyber attack, forcing it to cancel some non-urgent operations.

Southport and Ormskirk Hospital NHS Trust said it had been the victim of a “sophisticated” ransomware attack on Tuesday.

The trust said it had taken immediate action to isolate its IT systems and protect patient data.

However, the attack has caused some disruption to services, including the cancellation of some non-urgent operations.

The trust said it was working with the National Crime Agency and the National Cyber Security Centre to investigate the attack.

It said it was too early to say when its systems would be fully restored.

In a statement, the trust said: “We have been the victim of a sophisticated ransomware attack which has affected our IT systems.

“We took immediate action to isolate our systems and protect patient data.

“However, this has caused some disruption to our services, including the cancellation of some non-urgent operations.

“We are working with the National Crime Agency and the National Cyber Security Centre to investigate the attack and restore our systems as soon as possible.

“We apologise for any inconvenience this may cause and we will provide further updates as soon as they are available.”

The attack on Southport and Ormskirk Hospital is the second to hit a Merseyside hospital in recent weeks.

In October, Liverpool University Hospitals NHS Foundation Trust was hit by a ransomware attack which forced it to cancel all non-urgent operations and appointments.

The trust is still working to restore its systems and it is not yet clear when they will be fully operational again.

The attacks on Merseyside hospitals are part of a wider trend of ransomware attacks on the NHS.

In recent months, a number of NHS trusts have been hit by ransomware attacks, which have caused disruption to services and led to the cancellation of operations and appointments.

The NHS is working with the government and the National Cyber Security Centre to improve its resilience to cyber attacks.

However, the attacks are a reminder that the NHS is a target for cyber criminals and that it is important to take steps to protect its systems and data.

What is obfuscation and how does it work?

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Published: Wed, 27 Nov 2024 12:27:00 GMT

Obfuscation

Obfuscation is the process of making complex code or data appear more complex or difficult to understand by modifying its structure or presentation while preserving its functionality. It is a technique used to protect sensitive information, intellectual property, or algorithms from reverse engineering, unauthorized access, or tampering.

How Obfuscation Works

Obfuscation involves a range of methods to obscure the original code or data:

Code Obfuscation:

  • Renaming Variables and Functions: Changing the names of variables, functions, and classes to meaningless or ambiguous ones.
  • Code Restructuring: Reorganizing the code structure, such as moving or splitting functions, and changing the order of statements.
  • Control Flow Obfuscation: Inserting jumps, loops, and conditionals to make the code flow more difficult to follow.
  • String Obfuscation: Encrypting or encoding strings within the code using techniques like base64 or XOR operations.

Data Obfuscation:

  • Encryption: Encrypting sensitive data using algorithms to render it unintelligible without the proper key or passphrase.
  • Tokenization: Replacing sensitive data with tokens or identifiers that can be decrypted or decoded later using a separate key.
  • Data Masking: Modifying or hiding sensitive data, such as replacing real email addresses with dummy ones or masking credit card numbers.

Benefits of Obfuscation:

  • Protection from Reverse Engineering: Obfuscated code becomes more difficult to decompile and analyze, making it harder for attackers to understand its functionality.
  • Prevention of Code Theft: Obfuscation makes it less likely for competitors or unauthorized parties to steal or copy proprietary algorithms or designs.
  • Enhanced Security: Obfuscated data provides an additional layer of security, reducing the risk of data breaches or unauthorized access.
  • Intellectual Property Protection: Obfuscation helps protect intellectual property by making it harder for others to understand and exploit proprietary technologies.
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